Isn't technology a funny thing? It seems to change and advance almost daily. (Remember the "latest and greatest" computer you bought-the one that was upstaged by a newer and better model before you even got it home?)
This is certainly true in photography. Some amazing cameras have been developed with extreme digital capabilities. Sometimes, though, what's new is actually old...case in point:
There are ads running in professional photography magazines for a company offering to create digital negatives from digital photo files. They assert, and it is true, that negatives are a stable format and will be around for many years to come. (Think eight track and VHS tapes: it's only a matter of time until CF and SD cards and image CDs will become dinosaurs, too.) Anyway, this company will copy digital images into archival negatives for longevity.
I am way ahead in this way of thinking. For every wedding that I photograph, I incorporate shooting with a medium format film camera alongside my digital cameras. The optics in my medium format Hasselblad camera are perfect, and the archival negatives will stand the test of time. Plus, there are some fun things that I can do with that camera that just can't be done the same way in PhotoShop-take a look at the double exposure (above) from the ordination of Father Michael earlier this year.
(On a side note: approximately 18 months after a wedding, the negative and digital files are sent to underground storage in Hutchinson, Kansas. The same place where the original Wizard of Oz, and other irreplaceable movies, medical and legal files, etc. are safely stored in optimum conditions. That way the bride and groom have their album, and the files are kept safe from tornados, hurricanes, and so on. All it takes is a phone call to retrieve the file if a photo is needed later-like for a 10th anniversary, or Christmas gift.)
Weddings are a once in a lifetime moment...I only offer the best to the brides and grooms that become clients of Wright Focus Photography.
